The Farmland Museum and Denny Abbey Privacy Notice


Our contact details

The Farmland Museum, Denny Abbey, Ely Road, Waterbeach, CB25 9PQ

Tel – 01223 860988

Registered charity number 289555

For any matters relating to data protection please contact the Chair of Trustees.


What type of information we have

We will record your name, email address, telephone number and postcode if you input these to our website.


How we get the information and why we do we have it

We only hold information supplied directly by you when interacting with our website, making a booking or visiting our museum.

When you input your personal details into our website to make a booking we will record your name, email address, postcode and telephone number.

When you submit a comment, upload content or to ask to be kept up to date with our news we will record your name and email address.


What we do with the information

We record your name and email address if you submit content to our website to enable our website editors to contact you regarding your contribution if that is appropriate. We may publish your name alongside your contribution but we will never publish or share your email address.

If you complete the submission form to ask that you are kept up to date with our news, we will store your name and email address on a mailing list. This mailing list will only be used to contact you to share our news and events; fundraising appeals and other items we deem to be of legitimate interest.

We collect anonymous postcode data from all of our visitors to analyse the areas from which our visitors are travelling. This is stored separately from any other identifying data.

Following an online booking, we may contact you by email to ask you to complete a visitor survey to support our continued journey to develop our museum for future visitors.

We will never share your data with any third party. The exception to this is data collected through our online booking system which may be shared with the NHS Test and Trace scheme, should the need arise. NHS Test and Trace will ask for these records only where it is necessary, either because someone who has tested positive for COVID-19 has listed our premises as a place they visited recently, or because our premises have been identified as the location of a potential local outbreak of COVID-19.

We will never sell your data.


How we store your information

Any contributions to our website will be stored indefinitely along with your name and email address for as long as your contribution is used publicly. Upon removal from the public domain we will delete your email address but retain your name, indefinitely, alongside your contribution for our historical archive on our computer filing system.

Your data submitted for the purpose of keeping you up to date with our news and activities will be kept electronically indefinitely until you request deletion.

Information collected while making an online booking will be kept electronically for 24 months during which time we may contact you, unless you have requested otherwise, regarding your visit.

In line with government guidance all data collected for the purposes of NHS Test and Trace will be kept for 21 days. This reflects the incubation period for COVID-19 (which can be up to 14 days) and an additional 7 days to allow time for testing and tracing. After 21 days, this information will be securely disposed of or deleted.

All information will be stored on password protected computers in our private offices that can only be accessed by authorised staff and volunteers.


Your data protection rights

You have the right to request a copy of the information that we hold about you. If you would like a copy of some or all of your personal information, please contact us via this form or write to us at

You are entitled to request that we permanently delete all of your personal information held on our systems.

You are not required to pay any charge for exercising your rights. If you make a request, we have one month to respond to you.


Use of cookies

Cookies are small text files that are placed on your computer by websites that you visit. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the site.

The cookies that this site may store on your computer are listed below.

When leaving a comment, WordPress stores up to three cookies in order to remember your details and save you from having to type them in every time:

  • comment_author (expires after one year)
  • comment_author_email (expires after one year)
  • comment_author_url (expires after one year)

When registering and logging in to add and edit content in the /wp-admin/ area of the site, WordPress stores up to four cookies:

  • wordpress_xxxx (expires after two months; xxxx is a 32 character randomly-generated sequence)
  • wordpress_logged_in_xxxx (expires when you close your browser)
  • wp_settings-1 (expires after one year)
  • wp_settings_times-1 (expires after one year)

On sites where the Google Analytics tracking system is active, the following cookies may be set: _utma, _utmb, etc (these expire after two years).

Please also note that most web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit


Third party cookies

Where content is embedded from other sources, such as Google or Vimeo, those sources may store cookies as a consequence. Where available, we will add links to their privacy policies here:


Website tracking

Whenever you visit our web site, our host server automatically records each page you visit and the IP address from which you are connecting to us. It also records other information, including your operating system, your web browser, and the web site from which you followed a link to this website (if any).

Additionally, the Google Analytics reporting system may be active. This information is only gathered to establish general usage trends for the site, not to find out information about individual users.

To opt out of being tracked by Google Analytics across all websites visit


Other websites

Our website contains links to other websites. This privacy policy only applies to this website so when you link to other websites you should read their own privacy policies.


How to complain

If you have any concerns regarding the collection, storage or use of your data please contact our Chair of Trustees.

You can also complain to the ICO if you are unhappy with how we have used your data.

Information Commissioner’s Office

Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF

Helpline number: 0303 123 1113